Old McDonald's

Although this book is several years old, Big Mac (338.766 BOA) by Max Boas and Steve Chain is still a fun read. It's the story of the fast food empire called McDonald's.

When most people think of McDonald's, the first person who comes to mind is Ray Kroc. As with most prominent people, Ray Kroc did not invent the idea of McDonald's. While traveling to California just off Route 66, Ray discovered a McDonald's hamburger stand. He noticed several good qualities, thinking that this restaurant would be a success anyplace.

The owners were brothers: Maurice "Mac" and Richard McDonald. After much persuasion, Ray had them sign a contract allowing him to set up restaurants in other cities.
The authors don't portray Ray as a nice fellow. In his greed, Ray pushed the original brothers out of the company. The book continues discussing the phenomenal growth of the company.

Ironically, the brothers set up their establishment to discourage kids from loitering - customers were to come in, get the food, and leave. Now, the advertising shows youth and families hanging around the restaurant. Advertising was one of the major reasons for the success of McDonald's.

c Waterloo Public Library 2007